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Tools & Templates Library
Research-backed frameworks, workflows, and tools
that save you time (and vibe-coding headaches).
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Checklists + Additional Advisory-Level Guidance
International SEO Quick-Hit Checklist - Full overview of non-SEO factors that can sabotage international SEO success plus my checklist for critical actions for launching in new markets.
AEO Optimization Checklist - 24 researched-based optimization tactics for the AI SEO era.
Agentic Commerce Playbook - 70+ item implementation checklist that walks you through every phase of getting your products into ChatGPT, Copilot, and Google’s AI Mode.
AI Writing Implementation Kit - Checklist that turns this research into a repeatable content audit
Guidance: AI Search Metrics - We all need new metrics for organic growth success in this new world. These are the metrics I use.
Q&A: Explaining (and Selling) Topic-First SEO to Stakeholders - Here’s how I’d approach some of these conversations.
Search Persona Freshness Question Bank - Use these discussion prompts below in your monthly/quarterly syncs with Sales, Support, and Product teams.
Framework: The 5 Phases of Marketplace SEO - My phased framework to map out your marketplace’s Product Growth journey
Stakeholder Slide Deck Templates
Adapting for AI-Mode Based Search - Present AI Mode changes (validated by our study) to your leadership or clients confidently.
AI SEO Change Management Plan - 45-day implementation checklist and a team education deck.
AI Writing Implementation Slide Deck - Present AI Writing training in a team meeting and use with the paired checklist.
AI SEO Strategy Builder Tool - Build a strategy document you can share with your leadership or clients.
AI Search Strategy Pitch Deck - Reframe your pitch around business priorities, strategic positioning, and learning deliverables.
Keyword-based vs Topic-Based SEO Strategy - This deck was created to give you a starting point for challenging conversations about the topic-first approach with your executives and stakeholders (with sources included)
Search Persona Analysis Report - After you build/update search personas, incorporate them into your next growth report, monthly SEO update, or quarterly board review via this deck template.
Time-Saving Tools + Workflows
Intent Classifier Tool - Drop your collected list of questions to group by intent in a matter of minutes
E-GEO Audit Tool - Score your product descriptions against the 10 features proven to boost visibility in AI-generated shopping recommendations.
Brand SEO Scorecard - Learn how to go from a traffic-first to pipeline-first approach with this 30-day plan and a tool.
Synthetic persona script - Production-ready script that builds synthetic personas from your actual user data, along with detailed guidance on how to use it.
Scripts for data sampling and long query tracking - Pinpoint where GSC impressions stop being reliable
Content Cannibalization Detector - I used AirOps to build a fully automated AI workflow that goes through 37 steps to detect cannibalization within minutes. It performs a thorough analysis of content cannibalization by examining keyword rankings, content similarity, and historical data. (Available to premium + free subscribers, thanks to the support of AirOps.)
Topical Authority Scorer Workflow - I teamed up with AirOps to build a workflow that turns topical blind spots into data backed action plans - and premium subscribers got it first.
Topic-first Optimization Map Template - This powerful visual breaks down the topic-first SEO approach to your team and stakeholders - and it’s especially useful for making the case for “zero-volume” content.
LLM-Ready Persona Card Generator - Simply follow the steps outlined in the tool to capture your custom search persona cards.
AI SEO Budget Reallocation Planner - In less than 7 minutes, this tool generates a visual comparison, 5 different growth priority scenarios, auto-builds a report you can screenshot + drop in a slide deck for stakeholder presentations.
Growth Intelligence Briefs
Check out the most crucial SEO & AI search updates summarized and explained, along with exclusive data-backed SEO landscape analysis based on a proprietary site index.
Deep Dives: Premium-Subscriber Only Data
Discover in-depth research and case studies that drive you in building better, smarter organic growth strategies.
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