Behavior
Jul 6, 2026
•
2 min read
A validation click is the click a user makes to verify an AI answer, and it is one of the few click types that survive in AI search.
Astroturfing manufactures fake grassroots popularity to game algorithms, and it is the opposite of the trust marketplaces work to earn.
May 12, 2026
Understanding first-click behavior helps you recognize that your content's value is no longer tied primarily to generating clicks.