AI Research
Jul 6, 2026
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2 min read
Bard was the first big opportunity for a Google competitor to take share, and it launched with a stumble that cost Alphabet $100B.
Turn 1 is the first prompt and answer in an AI conversation, and it is often the most valuable moment because many users stop there.
Ask the same person the same question 2 weeks apart and they're about 85% consistent with themselves.
Prometheus gave Bing its first real shot at gaining more than its 6% market share by pairing the Bing index with a large language model.
Behavior
A validation click is the click a user makes to verify an AI answer, and it is one of the few click types that survive in AI search.
SGE was Google's first iteration of AI-generated answers inside Search, and it pushed the whole SEO industry to learn new skills.
SEO
Programmatic SEO is the most effective way to scale SEO: build a large number of same-structure pages to target a query pattern.
Astroturfing manufactures fake grassroots popularity to game algorithms, and it is the opposite of the trust marketplaces work to earn.
Jun 24, 2026
Vectorization collapses synonyms and paraphrases into the same mathematical neighborhood, which kills exact-match keyword strategy.
A vector database is the index layer of AI search, which turns clean chunking from a content nicety into a technical SEO concern.