Advisor to the world's most successful tech companies Author of the Growth Memo
May 12, 2026
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2 min read
Generative AI fundamentally shifts how users interact with search results and where your traffic comes from.
Understanding first-click behavior helps you recognize that your content's value is no longer tied primarily to generating clicks.
Entity scoring turns that blind spot into a trackable number you can monitor month over month and use to make evidence-based decisions about content investments.
As AI search cuts organic clicks and traditional traffic metrics decline, the authority you build through digital PR becomes even more valuable.
May 4, 2026
The data corpus shapes which answers users see and which brands get visibility.
You need crawl log files to identify where Google gets stuck and which page types actually perform well, especially if you have a large site.
Brand prominence predicts your visibility in both traditional search and AI chatbots.
1 min read
While not a direct ranking factor itself, content author details can be a crucial component of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
Understanding the distinction between these two concepts helps you recognize that your AI SEO work and content optimization strategies need to account for different levels of language processing.
Apr 10, 2026
5 min read
Citation rate is becoming the primary visibility metric for AI-driven search because it directly measures whether your content influences AI-generated answers that users see.
Mar 10, 2026
6 min read
The fundamental SEO equation is breaking. Rankings no longer guarantee traffic, and traffic no longer guarantees revenue.
3 min read
Query fan-out is a concept, not a practice or tactic for optimization—but understanding how it works is important.
